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Challenge

The company faced a pressing issue: how to attract top talent in a competitive job market. Research revealed that young professionals sought employers whose values aligned with their own—and who demonstrated those values authentically. The task was to create an employee branding strategy that genuinely showcased the company’s identity in a way that resonated with this audience.

Solution

As part of the employee branding team, I spearheaded the creation of an interactive and engaging design strategy. We developed:

• Visually appealing infographics to illustrate “a day in the life” for various roles.

• Interactive elements, including games and immersive activities showcased the company culture.

• Branded merchandise that left a lasting impression on potential applicants.

Results

The campaign resulted in a vibrant presence at career fairs that stood out among competitors. The interactive experience drew significant attention, sparking meaningful conversations with prospective employees. This strengthened the company’s ability to attract top talent and positioned it as an employer of choice in the market.

1.

Authentic Employer Branding
I created a compelling and interactive experience that authentically showcased the company’s values, resonating with young professionals seeking alignment with their ideals.

2.

Innovative Recruitment Tools
By designing engaging infographics, interactive elements, and games, I made complex roles accessible and appealing, encouraging applicants to envision themselves as part of the team.

3.

Successful On-Site Activation
The career fair presence became a standout experience, driving meaningful conversations with potential hires and positioning the company as an employer of choice.