―

Challenge

The Shaker Schools Foundation needed a brand identity refresh to strengthen its connection with supporters and communicate its mission more effectively. The existing materials lacked cohesion, making presenting a unified message across all platforms difficult.

Solution

We began with an in-depth brand workshop to assess SSF’s assets and identify areas for improvement. Key steps included:

• Refining the logo to preserve familiarity while modernizing its look.

• Developing a cohesive mood board and comprehensive brand guidelines for consistency.

• Designing their donor book and Year in Review materials, alongside user-friendly templates to ensure seamless adoption by the SSF team.

Results

The refreshed brand identity provided a polished, professional look that resonated with SSF’s community. Supporter engagement increased as the materials better reflected the foundation’s mission and impact, fostering stronger connections and driving their initiatives forward.

1.

Refined Brand Identity
I collaborated with the Shaker Schools Foundation to elevate their brand through subtle logo updates, a cohesive mood board, and comprehensive guidelines, ensuring a polished and unified identity.

2.

Enhanced Donor Engagement
I designed a stunning donor book and Year in Review materials that not only showcased their refreshed brand but also positioned SSF to attract greater donor support.

3.

Empowering the Team
By creating user-friendly templates, I equipped the SSF team with tools to maintain brand consistency and effectively communicate their mission moving forward.